9th February 2017
Group IFA undergo a total rebrand to further increase their presence as a company
Based in the UK, Group IFA is one of the leading Independent Financial Advisers and has undergone a total brand review. As of today, we’ll see the company implement a new visual identity and online presence to support its future plans, evolution and growth. Their new brand identity will serve Group IFA’s purpose, becoming central to its brand and being developed in conjunction with partners and staff to build a brand identity that reflects Group IFA’s core values and future strategy.
Phillip Rose, CEO at Group IFA stated, “This is a very exciting time for Group IFA and our ever-expanding client base. We feel that during our time of growth and increased acquisition of accreditation, that it’s right to invest further into our marketing strategy, thus creating an even stronger brand presence both on and offline. We have worked closely with staff, as well as focusing on client feedback, to develop a brand identity that represents the expertise, professionalism, and ultimately the delight of our clients”.
Group IFA has simultaneously launched its redesigned website in order to further increase the online presence of the company whilst supporting a key social media focus on industry news, plus educational and professional information to help reinforce communication with current as well as prospective clients. The business has grown at an exponential rate, so much that they’ve made the strategic move to strengthen their specialist divisions; ProSport, Rosebridge, The Pension Partnership and Sovereign.
“Our tagline and logo are important indicators of who we are and what we stand for. Now we are taking the opportunity to strengthen and modernise how we represent ourselves in current and new markets, whilst retaining our established values but at the same time developing a new and modern identity.” Phillip Rose, CEO at Group IFA.
Having worked with them in the past, Group IFA chose to enlist the directional expertise of Birmingham based design and marketing agency EDGE Creative, to lead the rebranding and digital developments. With extensive knowledge and experience in brand design, EDGE Creative have designed new brands iconic of Group IFA’s brand values. With both companies working closely together, the brand’s slogan depicts the group’s philosophy, ‘we all grow in different directions but we all grow as one.’
Louise Panayides, Director of EDGE Creative has expressed, “From independent research and frequent meetings, we instantly formed a great relationship with Group IFA and gained a thorough understanding of their objectives. Our team’s work ethic enabled us to fully achieve these objectives and rebrand a company through imaginative ideas and creative solutions. We were delighted to have the opportunity to work with Group IFA and we’re extremely excited to see their future success as they thrive as a business.”
For further information, please contact:
EDGE Creative ltd
Louise Panayides or Sam Reader
Telephone: 0121 355 8092